The NOA President seems comfortable with having the least restrictive used game policy, and doesn't see Nintendo stopping physical sales of games any time soon.
Reggie Fils-Aime told Polygon in a recent interview that the best way to deal with issues concerning the used games market is simply to "ensure their games are so good that people don't want to trade them in." He cites the "super strong" replayability of Nintendo games as the reason that the company remains much less impacted by the used games market than games that "are annualized candidly," or "games that are maybe undifferentiated."
The topic of used game sales is making the rounds in industry circles due to the fact that when consumers trade a used game back to a store and another consumer buys that copy instead of a new one, the game's makers receive no direct benefit from the second "used game" sale.
When asked if Nintendo would ever consider folding to publisher pressure by placing restrictions on used games (akin to what Sony, and to a larger extent, Microsoft, are enacting) Fils-Aime said that "it seems to me that every major publisher has come and said 'we don't mind used games.'" He went on to say that he's unsure of how much the ability to play used games will influence a consumer's choice, but that his current thinking on the subject was simply "to give the consumers a great gameplay experience."
Reggie also talked about how he doesn't see Nintendo stopping selling physical boxed copies of games at retailers, despite the company's major steps into selling their games digitally as well. Digital downloads of games on Nintendo systems like the 3DS or Wii U by their nature cannot be resold or traded in, thus avoiding the used-game issue entirely. However, Reggie further explained how they were going to continue selling physical copies of games because "retail is a key part of our overall business. Retailers play a huge role in driving awareness."
"We couldn't do a program like what we are doing with Best Buy without the power of retail and letting consumers play four games that haven't been released yet," he pointed out, "we see a very strong role for physical product in the near-term."