See Imanishi. See Imanishi boast. Boast, Imanishi, boast!
Next-Gen Magazine has an interview with Hiroshi Imanishi, Hiroshi Yamauchi's associate, in the December Issue. It's a quicke but it talks about who Nintendo thinks their biggest rival is and it speaks of launch titles. It seems like Nintedo may be acting a bit arrogant proclaiming that GBA is their biggest rival.