1.4 million unsold units and $80 million in potential sales are collecting dust in THQ's inventory.
THQ CFO Paul Pucino revealed that the uDraw performed $100 million below expectations in sales during a February 2 investor's Q & A.
According to the corporate officer, $80 million was lost from the 1.4 million units unsold in THQ's inventory, and the remaining 20 can be blamed on major discounting placed on many of the units that did sell.
At the investors meeting, the publisher has announced a $55.9 million dollar loss for the quarter. According to Pucino, $30 million of that can be directly attributed to the uDraw.
"From a contribution margin perspective, we would have doubled the profitability in the quarter were it not for uDraw. So it was something in excess of $30 million in operating loss in the quarter as a result of uDraw," Pucino said.
The uDraw saw success on the Wii, which led to its introduction on PlayStation 3 and Xbox 360. However, as a result of poor sales of uDraw's Playstation 3 and Xbox 360 releases, THQ has no plans to carry on with the brand in the future.